As some of you know, we were notified today by UConn that New York-based SNY was awarded the Women’s Basketball contract for the next four years, beginning this fall. While we are disappointed in losing the contract, we’re extremely proud of our role in helping highlight and promote a sports program that is so highly regarded around the country. After an 18-year track record of success, it’s been rewarding to know that we played such a substantial role in showcasing the talents and accomplishments of this unique franchise in Connecticut. However, we’ve learned that the University believes that it is in its best interest to expand the University’s presence as well as the broadcast reach of the games into the New York area.
Fortunately, several years ago, in response to the ever-changing media landscape, we began a process of diversifying our programs and services to best serve our members and viewers. The result was a renewed emphasis on providing school, job, career and learning services to our constituents through the creation of the Learning Lab at CPBN, as well as the establishment of CPTV Sports and a greater emphasis on providing national programs to PBS and public television stations nationwide.
In preparation for receiving this news, we have been working toward developing a new strategic plan which builds upon our new initiatives. We are confident that our future is financially sound.
Lastly, later this year we will embark on CPTV’s 50th anniversary. It’s a milestone that has evolved from some very simple beginnings at Trinity College to our present-day recognition as one of the most respected nonprofit organizations in the state. During our tenure, we’ve repeatedly identified the changing needs of those we serve in Connecticut and have adapted successfully to those requests. I believe we are again at one of those milestones in our history, and despite losing one of our most revered partnerships, I am excited about the continuing endeavors that are ahead of us here at CPTV.
Jerry Franklin, President and CEO
Connecticut Public Broadcasting Network
